Recently, the Guangdong Provincial Department of Commerce announced a list of 4 overseas display centres with products of excellent quality for further development and cultivation. Among these, the Dongguan Commodity Display Centre in South Africa is the only overseas project centre from Dongguan qualified for further development and cultivation.
In order to have a comprehensive understanding of the Chinese market, a South African businessman usually starts to familiarize himself with the Dongguan market. The Dongguan Commodity Display Centre in South Africa officially started its operation in July 2016.
Currently, it has six branch stores located in major cities of South Africa which include Johannesburg, Durban, Bituria and Pollovani. By using these branch stores as platforms, the market of Dongguan extended its reach and made its products available to millions of people in South Africa like never before. Not surprisingly, the sales revenue of this display centre exceeded US$20 million in 2017.
Six Branch Stores in South Africa
Dongguan Commodity South Africa Display Centre initiated its official operation in July 2016 under the operation and investment of Dongguan Commodity South Africa Industrial Investment Co., Ltd. This was established in September 2015 by Dongguan Huan Cai Technological Import and Export Trading Co., Ltd. and South Africa Fulaideng International Trading Co., ltd.
In this past decade, “Made in Dongguan” products have become exceedingly popular in South Africa. According to Fang Xi Bo (Chairman of Dongguan Commodity South Africa Industrial Investment Co., Ltd), the purchasing capability of the South African Market had already greatly surpassed that of markets in other African countries. Additionally, the South African market also holds their imported products to a higher standard.
“The people of South Africa adore the products made in Dongguan,” says Fang, “Nowadays, the label ‘Made in Dongguan’ is among the many such as Huawei and BBK which represent products of high quality from China.”
The establishment of Dongguan Commodity South Africa Display Centre enabled Dongguan to make its products available to thousands of families in South Africa. By relying on resources provided by branch stores at six different locations in South Africa, Dongguan Commodity South Africa Industrial Investment Co., Ltd cooperated with the web storefronts both online and offline. In 2017, the sales revenue of the display center amounted to over US$20 million.
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