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Palace Museum's popular cosmetics line halts production
2019-01-08 12:00     Source : 来源:CGTN

Just weeks after Beijing's iconic Palace Museum launched a cosmetics line that made waves among beauty lovers in China, the museum's online shop shocked its fans with a decision to halt the production of all makeup items indefinitely.

Palace Museum Taobao, a shop on Alibaba's e-commerce marketplace that's licensed by the tourist mecca to create the makeup line, announced the decision on Saturday, confessing their products didn't live up to the hype.

"Palace Museum Taobao's original makeup line still has much room for improvement from inside out," the online shop said in a post published on China's social media platform Weibo. "Therefore we decided to halt all production lines and keep improving until we can present you with our best products."

The announcement came less than a month after the shop rolled out the much anticipated palace-inspired beauty items.

On December 11, Palace Museum Taobao unveiled its first cosmetics line on the e-commerce platform Taobao just in time for the country's Double 12 (December 12) shopping extravaganza.

The packaging and color choice of all products, including eye shadow quads, blushes, lipsticks and a highlighter, were inspired by ceramics, embroideries and jewelry found in the palace hundreds of years ago.

Several popular products were sold out within hours. An icy blue eye shadow inspired by a Qing Dynasty concubine's headwear sold over 70,000 units before it was taken off the shelf.

As shoppers tested out the first batch of products, however, negative reviews criticizing the beauty line's defective quality and tacky packaging started surfacing on social media.

"I was very disappointed by the makeup line," a beauty influencer @mangguodehuazhuangjian commented on the brand's lipsticks on Weibo. "The packaging looks pretty but feels like cheap plastic when you hold it. The texture is mediocre and the color payoff is poor"

"I don't think you need to buy the blue eye shadow, because it's not for daily makeup," another beauty blogger @momojiangyeshixulaoshi talked about the popular blue eye shadow in a review video posted on Weibo. "It just looks pretty."

Editor: 谭晶