As the Mid-Autumn Festival draws near, mooncakes from Dongguan are making their way across the ocean. In a bustling logistics scene at Xinyuan Foods Co., Ltd., trucks are lined up outside the factory, as forklifts shuttle back and forth, loading neatly packed boxes of mooncakes into shipping containers. Their destination is the supermarkets in Sydney, Australia.

This shipment, over 9,200 cases of signature custard-filled lava mooncakes, marks the first time Xinyuan is exporting mooncakes to Australia under its own brand. It offers overseas Chinese a traditional taste of Mid-Autumn, while introducing the excellence of Dongguan's food industry to the world.

"We're sending more than 700 boxes of mooncakes this time, all transported via temperature-controlled cold chain logistics to ensure freshness and flavor," said Wang Leqiang, Deputy General Manager of Sales at Xinyuan. "They'll be available on shelves in Sydney in about two weeks."

Though Xinyuan has over a decade of experience in global exports, including placement in Canadian Costco stores, this is its first branded entry into the Australian market. To commemorate the occasion, Xinyuan designed special seasonal packaging tailored to Australia's springtime Mid-Autumn Festival, featuring bright floral patterns and a fresh pastel palette.

Dongguan's foods have grown increasingly popular overseas, reaching markets such as Canada, the U.S., Malaysia, and now Australia. Government agencies including customs and inspection authorities have played a vital role by offering guidance and support to help Xinyuan meet varied international food import regulations. "Their assistance has been key to getting our products smoothly into international markets." Wang said. 

In recent years, Xinyuan has actively participated in international food expos across Southeast Asia to introduce Dongguan flavors to a wider audience. This global push has helped bring the taste of Houjie, the town in Dongguan known for its food craftsmanship, to tables around the world.