Recently, the Malaysia Flagship Showroom of the Dongguan ASEAN Sourcing Centre officially opened in Kuala Lumpur. This is an effective measure taken by Dongguan to seize RCEP opportunities and advance the "Cantonese Business Go Global" initiative, giving Dongguan brands a permanent overseas platform to showcase their products and connect with ASEAN buyers.

Government representatives from Donggaun and Malaysia, industry associations, buyers and Dongguan enterprises attended the unveiling ceremony. The showroom is located at Menara Oxley in Kuala Lumpur, just 500 metres from the Petronas Twin Towers. Covering approximately 380 square meters, it features three themed zones: art toys, technology and culture. showcasing premium products including art toys, cultural products, smart gadgets and lightweight home products from Dongguan.

Combining an offline space with an online sourcing platform, the showroom operates as an overseas exhibition for supermarket buyers and cross-border e-commerce procurement teams to inspect samples and negotiate deals directly, thereby improving communication and helping Dongguan brands reduce costs when going global.

Malaysia is a key hub within ASEAN. Based in Malaysia and extending across the entire ASEAN region, this showroom covers product display, sourcing, trading and supporting services, bridging Dongguan products with end customers across ASEAN.