Dongguan South China Institute of Design Innovation (hereinafter called “the Institute”) is a public service platform jointly established by the Dongguan municipal People’s Government and Guangdong University of Technology. It has been designed to boost industrial upgrading and innovative development of Dongguan by replying on and giving full play to the discipline advantages of Guangdong University of Technology.
For the purpose of “design-led innovation”, the Institute has formulated the “Four Threes” development mode for boosting the innovative development of the mainstay and specialty industries and for cultivating new strategic industries in Dongguan City. Specifically they are to clarify three main tasks (public service, industrial agglomeration and achievements transformation), to support three major areas (culture and creative, modern service and mobile internet), to build three public platforms (creative platform, design platform and experiencing platform) and to carry out three types of business operations (business service, cooperative construction, cultivation & incubation).
The Institute is committed to building a one-stop service platform that integrates the basic supporting platform (cloud-computing data center), the creative platform, the design platform and the experiencing platform. This one-stop service platform will be at the service of Dongguan’s transformation and prioritize culture and creative, intelligent electronics and mobile internet industries. In particular, the culture and creative industry further includes animation derivatives, toys, garments and home furnishings, as well as low-carbon urban planning and design. The intelligent electronics industry further includes smart IOT, intelligent education robots, and wearable devices. The mobile internet sector further includes mobile APP development and mobile games, etc.
1. Technical support platform – The data processing platform. To offer basic data services such as cloud storage, big data calculation, and data mining & analysis to enterprises and institutions in the Zone by building a data center based on the cloud computing technology. The ultimate goal is to enhance the competitiveness of the culture & creative, intelligent electronics and mobile internet sectors in Dongguan and boost industrial upgrading and transformation in the city.
2. The Creative Platform. To offer analysis services on the innovation knowledge of specialty industries in Dongguan in light of actual innovation development requirement; to improve the level of information service and boost independent innovation of various enterprises.
3. The Design Platform. Collaborative design centers shall be set up in the enterprise agglomeration area to ensure that all resident enterprises realize collaborative design and data-sharing among all persons concerned during product development. Collaboration during other innovative processes shall also be ensured ranging from product requirement definition, concept design, engineering design to manufacturing and service support. Further, generic technology engineering centers shall be set up to put in place the system for realization of technology and functions during the design process.
4. The Experiencing Platform. An interactive design experiencing center shall be built based on the sensory interactive experience of users. The experience data are collected, processed, fed back and reflected on the actual R&D results on the creative and design platforms. What’s more, an intelligent interactive display center shall be constructed to serve as a brand concept display area (combining both brand display and project display) for enterprises in the agglomeration area. Numerous advanced technologies shall be employed for display purpose, such as the multimedia technology, holographic laser projection, somatosensory interaction, digital simulation and many others.