Ms. Huang's before and after look. (Photo/Zjol.com.cn)

Upon the biggest holiday in China, Fashion E-commerce held a before and after show "I want to be fashionable to go home" in Hangzhou. Instead of having the event in shops with young men and women, the activity was held in a subway station involving ordinary workers who were dressed up by the company on site. After the show, all of them would go home wearing the new clothes the company provided.