Dongguan's agarwood is the gift of nature and shows inherent human qualities.

The Cantonese opera is a duet of history and culture.

The fabulous mountains and seas contain vast resources.

Dongguan's culture deserves to be cherished and loved.

With the upcoming Cultural and Natural Heritage Day in 2022, the Ministry of Culture and Tourism organizes activities such as the image exhibition of intangible cultural heritage and the Intangible Heritage Shopping Festival. This year's shopping festival theme is Connecting Modern Life and Blossoming Charming Glory. And the third Dongguan Intangible Cultural Heritage Shopping Festival, organized by Dongguan Culture Center and Dongguan Intangible Cultural Heritage Protection Center under the guidance of Dongguan Culture, Radio, Film and Tourism Sports Bureau, will be held on June 11.

Urban District and Township Jointly Conduct Interesting Activities

The organizers will launch the Dongguan Intangible Cultural Heritage Shopping Festival, Gourmet Festival, Matchbox Dongguan City Art TIME and other activities.

The main offline venue of the Intangible Cultural Heritage Shopping Festival is located in the urban district of Dongguan, and four branch venues are located in Zhongtang Town, Gaobu Town, Chashan Town and Qingxi Town. Citizens can go to the main venue of the urban district and the branch venues in the township to purchase intangible cultural heritage goodies and taste delicacies!

Online and Offline Simultaneously

The shopping festival is a two-day event with the slogan of Enjoy Traditional Culture and Shop for Intangible Cultural Heritage Product, held simultaneously online and offline. The mode of Intangible Cultural Heritage + E-Commerce + Live Streaming will be used, and the offline activities will give citizens an immersive experience. The festival uses multi-platform traffic to promote Dongguan's intangible cultural heritage products and creates a good atmosphere of benefiting people. The Guangdong-Hong Kong-Macao Intangible Cultural Heritage Market, the gourmet festival, fantastic lion dance, original clothing exhibition, image exhibition, and the Matchbox musical evening will also be held one after another, showing the integration between intangible heritage and trends.