With the support of government policies, a strong industrial foundation, innovation capabilities, and geographical advantages, Dongguan has successfully established itself as the "Capital of Art Toys in China." From the "Bing Dwen Dwen" and "Shuey Rhon Rhon" mascots to blind box figures and model kits, Chinese art toys have taken center stage in fashion trends and gained popularity abroad. According to Dongguan Customs, from January to July this year, Dongguan's toy exports exceeded 12 billion RMB, reaching over 100 countries and regions worldwide.
At Dongguan Dongxiu Culture Communication Co., Ltd., citizens will find a series of Chinese-style mechas inspired by figures like Lv Bu, Ao Bing, and Bai Qi, striking unique poses that perfectly blend cyber-fantasy with traditional culture. These original IP products, based on historical figures from the Three Kingdoms Period or ancient Chinese mythology, incorporate Chinese elements into modern model toys. They've gained a large following in overseas markets, revealing the significant business potential of Chinese traditional culture.
Wang Dongdong, the founder of this company said, "The city has provided us with targeted and highly favorable support policies for art toy enterprises, which can accelerate the rapid development of the entire art toy industry and help quickly form industry clusters."
The overseas expansion of the cultural and creative industry not only introduces products to foreign consumers but also showcases Chinese creativity and design concepts to the world.