As the Chinese New Year approaches, Dongguan is abuzz with festive preparations, and the city is ready to welcome residents and visitors to its annual Spring Festival Market. From January 9 to 12, the Dongguan Shopping Festival + Spring Festival Market will make DG Mall a bustling hub of celebration, offering a vibrant mix of shopping, entertainment, and cultural experiences.  

Location: Magnolia Plaza, DG Mall (民盈国贸城白兰花广场)

Dates: January 9–12

This year's market promises a rich array of highlights, with six themed zones designed to showcase Dongguan's unique charm. The Guangdong Time-Honored Brands Zone celebrates the region’s heritage, bringing timeless local products to life and evoking memories of Dongguan. Meanwhile, the Gift Zone serves as a one-stop destination for New Year essentials, featuring an array of high-quality goods perfect for festive gifting.  

For those seeking modern comforts, the Lifestyle Zone presents innovative home products and tech items that highlight Dongguan's manufacturing prowess. Food lovers will be delighted by the Flavor Zone, which offers an assortment of traditional delicacies from Dongguan and nearby regions. The Interactive Zone invites visitors to enjoy live performances and engage with cultural activities, while the Trend Zone blends trendy aesthetics with pop culture, creating a fresh take on Lunar New Year traditions for younger audiences.

The event also brings together prominent brands such as SPAR Supermarket, HSU FU CHI, and YiLi, alongside numerous local vendors offering New Year goods like flowers, decorations, snacks, and beverages.

Visitors can also participate in creative interactive games, enjoy lively performances and vibrant parades, which will bring festive cheer. Additionally, photo-worthy installations like the "Good Luck Wall," where visitors can leave their New Year wishes, and the "Lucky Car" zone, offering surprise gifts, provide perfect opportunities for visitors to capture memories.  

To enhance accessibility, the event includes satellite markets at key transportation hubs, Humen Railway Station, Dongguan Railway Station, Dongguandong Railway Station, and Dongguannan Railway Station, allowing commuters to conveniently shop for New Year essentials while traveling.  

Beyond DG Mall, several towns in Dongguan are hosting their own Spring Festival and flower markets, featuring diverse offerings and unique decorations.

Nancheng: Next to Dongguan CBD Central Park (东莞中心公园旁)

Guancheng: Dongmen Square (东门广场) and surrounding areas

Houjie: Guangdong Modern International Exhibition Center's Square (广东现代国际展览中心前广场) 

Humen: Taobao Industrial Park (虎门淘宝园)  

Shilong: Qinglin Road (青林路)  

Zhongtang: Zhongtang Cultural Square (中堂文化广场)  

Each venue captures the spirit of renewal and joy, blending tradition with modern flair to create unforgettable experiences. Whether shopping for Lunar New Year essentials, savoring local delicacies, or enjoying cultural performances, Dongguan's Spring Festival Market offers something for everyone.