The 2026 Spring Festival holiday brought a powerful start to the Year of the Horse in Dongguan.

With a nine-day break, streets, shopping districts and tourist attractions across the city were filled with crowds and festive energy. Carefully curated cultural events, vibrant performances and targeted consumer incentives turned the holiday into a strong opening for both tourism and retail.

According to preliminary estimates, from February 15 to February 23, Dongguan received 5.737 million visits, up 9.8% compared with last year's Spring Festival period. Total tourism revenue reached RMB 3.403 billion, marking a 12.9% year-on-year increase.