Guangdong online consumption rockets in H1
2021-07-30 08:56     Source :

Guangdong has seen a major boost in online consumption in the first half of 2021, which jumped 26.6% to RMB 210.54 billion with a two-year average growth of 23.4%.

The initial boom of online consumption came during the pandemic when less mobility was encouraged. Over the year, the online market seems to have maintained the momentum, and nowadays, thanks to the developed delivery system and the thriving digital economy in Guangdong, online shopping has become part of our daily life.

Besides some well-known e-commerce platforms like Taobao, JD, platforms featuring fresh food and grocery such as Hema, Dingdong are also expanding vastly, contributing to an overall leap in online fresh food and grocery sales. Supermarket giants like Walmart, CR Vanguard and Carrefour are likewise offering online services for a slice of the market.

"I seldom go to wet markets these days. Instead, I buy almost all the fresh food and groceries online," said Mrs. Yang, a 60-year-old Guangzhou local. Some communities even team up for online purchase of groceries and food, which, according to them, is "convenient and satisfying".

Online consumption aside, the whole Guangdong consumer market has also been back in the fast lane in H1 with the pandemic kept in check.

Data shows that Guangdong's total retail sales of consumer goods, online and offline, amounted to RMB 2.15 trillion, up 19.6% year on year, with an average growth of 1.4% over the past two years. Among them, retail sales of consumer upgraded goods has maintained its steady upward trend, with sales of gold, silver, jewelry and communication equipment increasing by 62.3% and 36.7% respectively.

Editor: Zheng Sihui