Zhu Yingchang, whose ancestral hometown is Dongguan, is the chairman of a company which  specializes in Chinese traditional furniture crafted in mahogany. His redwood furniture has strong Chinese flavour, which are popular with both overseas Chinese and the government of Vietnam. In order to design such exquisite artwares, he has travelled to many famous cultural sites to experience the splendours of Chinese civilization. He also holds several positions in overseas Chinese communities in order to help new arrivals establish roots. Zhu has dedicated himself to publicizing the traditional Chinese culture, and hopes to encourage more people to actively adopt and perpetuate traditional Chinese culture themselves.